Clubbers, or ravers

Clubbers in the 1980s covered a variety of musical tastes, from the 'Funki Dred' followers of the south London group Soul II Soul, to the acid jazz followers who performed acrobatic jazz dances at Dingwalls in Camden. Clubbing gathered strength throughout the 1980s and came to be associated with the drug Ecstasy. Large all-night 'raves' were held in empty warehouses, most famously at King's Cross.

Ravers danced for hours to the repetitive baselines played by D.J.s- rave culture's new celebrities. Many believed in P.L.U.R: Peace, Love, Unity, and Respect for other people. Rave culture continued into the 1990s, fragmenting into the many forms of dance music: Techno, House, Trance.

Crusties

Crusties drew from both rave culture and earlier hippy culture. Crusties combined dropping out of society with being politically active. In London, they were associated with squatting, road protests, and environmental activism. During the 1990s, crusty culture fed into the 'stop the city' demonstrations against capitalism. Crusties were associated with 'new age' beliefs, rejecting modern science in favour of alternative medicine.

The last 20 years of the century also saw the rise of style commentators in the media. Many loved to detect new subcultures within society, such as 'yuppies', 'dinkies', 'babytimers', 'young fogeys', and 'chavs'. These supposedly cohesive groups were often the inventions of a marketing industry looking for new ways to analyse consumers.