Festival of Britain - poster artwork

Abram Games designed the official emblem for the 1951 Festival of Britain. It comprised a compass; red, white, and blue flags; and the head of Britannia. This is the original artwork for a London Transport poster that Games designed in the same year. The poster, which promotes travel to the Festival of Britain, was based on his official emblem design. He kept the central compass and patriotic red, white, and blue colour scheme; but replaced the head of Britannia with the London Transport roundel. His clever adaptation subtly shifts the focus from loyalty to one's country towards national pride in London's transport.
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Artist : Abram Games
Estate of Abram Games and Transport for London

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